For stores using a Shopify store + Shopify POS

Offline conversion tracking for Shopify POS.

CallToSale shows which ads, phone calls and website forms turn into real sales in your Shopify store and at your Shopify POS register, so you know what marketing is worth paying for.

Watch the 96-second overview

See how CallToSale works

See how calls, leads and Shopify POS purchases connect to clearer sales reporting.

One customer, start to finish

1
Sees your ad or search listingSource and click ID captured
2
Calls, fills in a form or visits your Shopify siteCaller or lead saved in HighLevel with the source
3
Buys at your counterShopify POS sale matched to the customer
4
Revenue reported backAd platforms and GA4 receive the sale and its value
Revenue credited to the marketing that earned it✓

Press play to watch. Use the player controls for sound or full screen.

✓
Required: a Shopify store + Shopify POS.
We use CallRail to track calls and HighLevel to track leads. Already have them? We connect them. Don't? They're included in Connect Plus and above.

Your ad reports stop at the click. Your revenue happens at the register.

Ad platforms can see clicks, calls and online orders. They can't see the customer who called on Tuesday and paid in your store on Saturday.

Without CallToSale

  • Shopify POS sales are invisible to your ad accounts
  • Ad platforms optimize for clicks and calls, not buyers
  • Calls, forms and organic search get no revenue credit
  • Budget decisions rely on guesses

With CallToSale

  • Online and in-store Shopify sales tied back to their source
  • Real revenue sent to Google Ads and other ad platforms
  • Calls and forms tracked from first contact to purchase
  • Revenue reporting by campaign and channel

How CallToSale solves offline sales conversion tracking

See how your marketing leads to in-store purchases and clearer revenue reporting.

1 Customer finds you

Google Ads

Reach customers searching for what you sell.

Meta Ads

Reach shoppers on Facebook and Instagram.

Microsoft Ads

Reach customers searching for what you sell.

Organic search + Google Business Profile

Get discovered in search and on Maps.

Website contact form

Turn website interest into an inquiry.

Walk-in / referral

Welcome customers who visit or hear about you.

2 First contact

Phone call

Understand which marketing brings phone inquiries.

Website form

See which marketing brings website inquiries.

In-store conversation

Include the customer journey beyond your website.

3 Connect the journey

CallToSale connects the journey

Bring marketing activity and sales outcomes into one clear view.

Customer journey

Understand the path from first inquiry to purchase.

Marketing channels

  • Google Ads
  • Meta Ads
  • Microsoft Ads
  • Organic search
  • Google Business Profile
  • Referral / walk-in

Google Ads insights

Understand the sales impact of your Google campaigns.

Meta Ads insights

Understand the sales impact of Facebook and Instagram.

Microsoft Ads insights

Understand the sales impact of your Microsoft campaigns.

4 In-store purchase

Shopify POS sale (in-store purchase)

Customers complete their purchase at your store using Shopify POS.

A sale becomes a marketing insight

See how your marketing contributes to real purchases.

5 Report results

Google Ads

See eligible sales results alongside your campaigns.

Meta Ads

See eligible sales results alongside your campaigns.

Microsoft Ads

See eligible sales results alongside your campaigns.

Revenue reporting

Compare sales performance across your marketing channels.

Illustrative customer journeys

From first inquiry to in-store purchase

Explore how a business using Shopify and Shopify POS could connect marketing to recorded sales.

These are example scenarios, not client testimonials or actual customer results.

A considered purchase

Furniture showroom

A shopper researches a sofa online, calls about fabrics and visits the showroom before choosing a different model.

  1. First inquiry

    CallRail captures the call and available marketing source.

  2. In-store purchase

    Staff attach the customer to the Shopify POS order.

  3. Connected view

    HighLevel keeps the contact and source together so the recorded sale can be matched.

Keep credit connected to the customer journey, even when the final purchase differs from the first item viewed.

Research online. Decide in store.

Jewelry boutique

A customer finds a ring through an ad, asks a question through the website and books a store visit to see it in person.

  1. First inquiry

    The website form saves the contact and available campaign details.

  2. In-store purchase

    The customer profile is attached to the purchase in Shopify POS.

  3. Connected view

    The matched order adds recorded revenue to the inquiry’s source; eligible events can be sent to connected ad platforms.

See the path from an online inquiry to a recorded store purchase, with matching limits kept visible.

From phone call to completed job

Car repair shop

A driver finds the shop online, calls about a repair and brings the vehicle in. The shop records the completed job’s payment in Shopify POS.

  1. First inquiry

    CallRail records the call and available source; HighLevel keeps the contact record.

  2. Completed repair

    Staff attach that customer to the paid Shopify POS transaction.

  3. Connected view

    The recorded purchase can be matched back to the original inquiry and reported by source.

This example requires Shopify and Shopify POS. Jobs recorded only in other repair-shop software need a separate integration assessment.

1 of 3 · Furniture showroom

Matching depends on available customer details, permissions and each platform’s rules. A reported event does not guarantee ad attribution.

Simple plans. Month to month.

All prices are in USD. Every plan requires a Shopify store + Shopify POS. Monthly fees are charged at checkout and renew automatically until cancellation takes effect. Setup is billed separately at kickoff.

Connect

Requires existing, active PAID subscriptions to BOTH CallRail and HighLevel. You pay both providers separately.

$399 /mo

+ $199 one-time setup. No contract.

  • Connect your CallRail and HighLevel
  • Connect Google Ads
  • Connect Meta (Facebook and Instagram) ads
  • Connect your Google Business Profile
  • Calls, forms and Shopify store + POS sales tracked as conversions
  • Ongoing monitoring and fixes
  • You keep paying CallRail and HighLevel directly
Checkout Connect

Connect Plus

Same as Connect, but we provide CallRail and HighLevel for you.

$599 /mo

+ $299 one-time setup. No contract.

  • Everything in Connect, plus:
  • CallRail call tracking, set up and managed by us
  • Your own HighLevel workspace, created after purchase and set up by us
  • Call recordings and transcripts
  • Missed-call text-back, so callers who don't get through get a text instead of calling someone else
  • Up to 300 calls a month, then $0.25 per extra call
  • CallRail and HighLevel are up to a $400/mo value, included
Checkout Connect Plus
RECOMMENDED

Insights

Everything in Connect Plus, plus reports and tools that bring customers back.

$899 /mo

+ $399 one-time setup. No contract.

  • Everything in Connect Plus, plus:
  • Monthly sales-by-source report
  • Ad spend vs. sales (return on ad spend) by channel
  • Lead and call quality insights: missed calls, answer rates and callers who bought
  • Google review requests sent after in-store sales
  • Win-back texts to past customers
  • Up to 1,000 calls a month, then $0.25 per extra call
Checkout Insights

Multi-Store

Insights for businesses with more than one store location.

From $1,299 /mo

+ $349/mo for each additional store. $499 one-time setup for the first store + $399 for each additional store. No contract.

  • Everything in Insights, for every store, plus:
  • Multiple Shopify POS locations
  • Separate CallRail numbers for each store
  • Reports for each store
  • One combined report
  • Up to 1,000 calls a month per store, then $0.25 per extra call

Confirm your locations and quote with us before purchasing.

Checkout starting plan

What's included at a glance

PlanMonthlyMonth to monthOne-time setupCharged at kickoffCallRail + HighLevelReports and insights
Connect$399/mo$199You provideNot included
Connect Plus$599/mo$299IncludedUp to 300 calls/mo, then $0.25 per extra callNot included
Insights$899/mo$399IncludedUp to 1,000 calls/mo, then $0.25 per extra callIncluded, plus review requests and win-back texts
Multi-StoreFrom $1,299/mo+ $349/mo per additional store$499 first store + $399 per additional storeIncludedUp to 1,000 calls/mo per storeIncluded, by store

No long-term contract. Cancel with 30 days' notice. The one-time setup fee is charged at your kickoff call. Calls over your plan's monthly limit are $0.25 each. Text messages are sent only to customers who have agreed to receive them. Ad spend is billed by the ad platforms. "Up to $400/mo value" compares the included CallRail and HighLevel plans with buying similar plans directly.

What it costs to build this yourself

Connecting phone calls, leads and Shopify POS sales to your ads usually takes a custom build. Here is what that typically costs.

What you would needEstimated cost
Developer or agency to build a custom Shopify POS, call tracking and ad platform connection$5,000–$15,000 one time
Ongoing maintenance when platforms change$500–$1,500/mo
Call tracking and lead tracking softwareAbout $400/mo
Someone to build monthly sales and ad spend reports$500–$1,500/mo
Estimated total$5,000–$15,000 to start, then $1,400–$3,400/mo

Built for Shopify POS stores, at a fraction of the cost of a custom setup. CallToSale starts at $399/mo with no contract and setup from $199. Costs shown are estimates and vary by business and provider.

Shopify store + Shopify POS required. We handle the rest.

We use CallRail for call tracking and HighLevel for leads and follow-up. If you already have them, we connect them. If not, they're included in Connect Plus and above.

Shopify storeShopify POSCallRailHighLevelGoogle AdsGoogle Analytics 4Google Business ProfileFacebook and Instagram Ads

Frequently asked questions

Who is CallToSale for?

CallToSale is a monthly digital software and managed service for businesses with a Shopify online store and at least one physical location using Shopify POS. It connects marketing activity to identifiable customer sales; attribution depends on the information captured, and revenue or advertising results are not guaranteed.

What does Connect require?

Connect is $399 USD per month plus $199 setup billed separately at kickoff. You must already have active, paid subscriptions to BOTH CallRail and HighLevel. You keep paying those providers directly for subscriptions and usage. Neither subscription is included in Connect, and we do not create a new HighLevel workspace for this plan.

What if I do not already pay for both tools?

Choose Connect Plus at $599 USD per month, Insights at $899 USD per month, or Multi-Store starting at $1,299 USD per month. These plans include CallRail and a dedicated HighLevel workspace. Shopify subscriptions and advertising spend are separate.

Why do I need Shopify and Shopify POS?

We use orders recorded in Shopify to match marketing activity with online and in-store purchases. Your team must attach a customer phone number or email to POS sales where possible. Orders without matching customer details may not be attributed.

What are CallRail and HighLevel?

CallRail tracks phone calls and their marketing sources. HighLevel holds leads, contacts and follow-up activity. They support CallToSale’s sales matching and reporting; they are separate providers with their own terms.

What does Connect Plus include?

Connect Plus adds managed CallRail and a dedicated HighLevel workspace, recordings, transcripts and missed-call text-back to the tracking and monitoring service. It includes up to 300 calls a month, with additional calls billed at $0.25 each. Its $299 setup fee is billed at kickoff.

What does Insights add?

Insights includes advanced sales-by-source and ad-spend reporting, lead and call activity insights, review requests after sales and win-back texts. It includes up to 1,000 calls a month; additional calls are $0.25 each. Its $399 setup fee is billed at kickoff.

How does Multi-Store pricing work?

Multi-Store starts at $1,299 USD per month. Confirm covered locations, additional-location charges and setup in a written quote before purchasing. The starting-plan checkout charges $1,299 per month; it does not include unspecified extra locations. Setup is $499 for the first store plus $399 for each additional store, billed separately at kickoff.

When am I charged and does the plan renew?

The first monthly subscription fee is charged at checkout. Your subscription automatically renews each month on its billing anniversary until cancellation takes effect. All prices are in USD. Setup fees are separate and charged at kickoff. Applicable taxes are shown before payment. There is no free trial unless a specific written promotion states otherwise.

When will setup be completed?

We schedule kickoff within 1–3 business days of purchase. Setup is typically completed within 1–5 business days after we receive all required information and account access. Third-party approval or access delays can extend setup, and we will tell you about material delays. Monthly billing starts when you purchase.

Do I receive a HighLevel account after buying?

Connect uses your existing paid HighLevel account. Connect Plus, Insights and Multi-Store are configured to provision a dedicated workspace after successful payment. CallRail, Shopify and advertising connections still require onboarding and account authorization; buying a plan does not instantly complete those integrations.

What happens if I exceed the call allowance?

Connect Plus includes 300 calls a month, Insights includes 1,000, and Multi-Store includes 1,000 per covered store. Extra calls are $0.25 each and are invoiced on the next monthly invoice. On Connect, your own CallRail and HighLevel providers bill their usage directly.

How do I cancel?

Email [email protected] with your business name and subscription email, giving 30 days’ written notice. We confirm the effective cancellation date and final service period. Renewal charges falling within that notice period may still apply. Access continues through the paid period, with no further recurring charges after cancellation takes effect. Your separately paid third-party subscriptions must be cancelled with those providers.

Can I receive a refund?

Monthly fees for the current service period are not refunded. Setup is refunded if it was paid in advance and you cancel before kickoff and before work starts; after setup work starts it is not refundable. Usage already incurred is not refunded. Service problems and billing errors are handled under our Refund and Cancellation Policy, without limiting rights required by law. Send requests to [email protected]; we respond within 2 business days.

Is payment secure, and is anything shipped?

Payments use Stripe’s secure payment fields over HTTPS. CallToSale does not receive or store your complete card number or security code. This is a digital software and managed service; there are no physical goods, shipping charges or physical returns.

Who owns the data, and what about texting consent?

You own your business data and configurations in your own accounts; CallToSale retains its software and templates. We process and share data with service providers as described in the Privacy Policy. You must obtain the required consent for call recording and customer text messages; purchasing a plan does not provide your customers’ marketing consent.

How can I contact customer support?

Email [email protected]. Call to Sell, trading as CallToSale, is located at 7604 Jacquelyn Grove Ln, Houston, TX 77055. We respond to billing and cancellation questions within 2 business days.

After your purchase

We schedule kickoff within 1–3 business days. Setup is typically completed within 1–5 business days after we receive all required information and account access. Monthly billing starts at purchase; setup is billed separately at kickoff.

Contact [email protected] for onboarding, billing or cancellation. Your receipt identifies the plan you purchased.

Book a free sales tracking audit

Tell us how customers find you today. We'll review your Shopify store, ads and phone setup and show you which plan fits.

  • Review of your Shopify store, Shopify POS and Google Ads
  • Where sales are going untracked today
  • A recommended plan and quote, with no obligation